For the second year in a row, Honda has walked away with the Kelley Blue Book (KBB) title of America’s Best Overall Brand. This award comes as part of the KBB.com 2019 Brand Image Awards – and isn’t the only honor that this organization has awarded Honda.*
Kelley Blue Book determines the winners of the Brand Image Awards based on its Brand Watch study. This study examines the opinions of more than 12,000 in-market, new-vehicle shoppers each year. It looks at the brand attributes that these buyers search for during their research.
Honda was recognized for the Best Overall Brand award thanks to its reputation for providing quality, well-rounded vehicles. KBB stated, “The breadth of its lineup with impressive vehicles ranging from the efficient and affordable Fit up through its Pilot 3-row SUV is evidence that Honda is committed to having a vehicle that’s suited for both first-time buyers and loyal owners looking for that next Honda to fit their current needs.”
KBB also awarded Honda with the title of Best Value Brand, marking the fifth year in a row that the automaker has received this award. KBB noted the brand’s quality vehicles, once again, while also emphasizing its reputation for durable and reliable cars. Because of this reputation, KBB believes that Honda vehicles have better resale value than its competitors. It stated that Honda “boasts the ability to deliver class-above amenities in the Civic, Accord, CR-V, and Pilot.”
In the KBB 2019 Brand Image Awards, Honda also received the title of Most Refined Brand. The materials used in its cars’ interiors were recognized by KBB, along with the way these materials “come together in a cohesive manner, from the solid sound of a door closing to the tight seams in the way the interior fits together.” KBB also mentioned how Honda “continues to hone its refinement efforts.” There were eight Honda vehicles in KBB’s list of top 15 most refined vehicles.
*2019 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.